New Balance Numeric is a skateboarding-focused line by New Balance, offering shoes and apparel designed specifically for skateboarders.
The 480 zine was designed to visually narrate the professional team's Chicago trip while emphasizing the 480 shoe model. I curated a selection of captivating images and crafted the layout to showcase a dynamic mix of action and lifestyle shots, accentuating the shoe and its eye-catching color options. Printed copies of the zine were selectively distributed to influential figures within the skateboard industry.