Active Ride Shop is a retail chain specializing in skateboarding gear. Founded in 1989 in California, the shop has grown to become a prominent destination for action sports enthusiasts.

Active commissioned iconic artist BB Bastidas to paint an original mural. Utilizing his artwork as the centerpiece, I designed a comprehensive campaign that featured complementary typography and layout. The theme of the campaign imagined Active as a legendary band embarking on a “30 Year Tour” with 26 retail stores in the lineup.